One thing that Los Angeles people cannot get enough of are old photos of Los Angeles. Since our history is so recent, looking at old photos really never gets old since we can trace our history quite easily, marrying the ties of past and present. Over the weekend, Justin Gage of Aquarium Drunkard Tweeted a link to a good example of this: a Flickr set of Sunset Blvd billboards from 1974 to 1975.
The photos were taken by photographer and video person Larry Jandro when he lived a block away from the Strip. A few years ago he got to restoring them and transferring the slides which is where this great Flickr set comes into play. Taking a peek through the album, you get a nice piece of history with his commentary.
Obviously, this is a great little walk through history but also a nice little peek at advertising and design history in relationship to entertainment. One thing about living in Los Angeles is that we are all too aware what movie, album, television show, etc. is coming out. The seventies are no different regarding what is advertised now; yet, you can’t help but think that these old billboards are a little more creative, fun, and sometimes bawdier than billboards now. Here’s hoping we see a return to things like the Joan Rivers, Steppenwolf, and Bill Wyman billboards: we’d love to see stuff like that around again.