Los Angeles’ Marc Atlan has been up to some wild stuff lately. Last year, he released a fragrance that was designed to imitate “the elusive substance that is created by a woman when she is about to climax.” He also won Product Designer of the Year from Pacific Design Center’s Stars of Design awards. This year, he’s taken his work to the Super Bowl…well, kind of: he’s the person behind the now ubiquitous David Beckham for H&M campaign.
If you go to any H&M men’s section recently, you’ll see all things David Beckham–and Atlan is the man behind the look for all of it. If you enter the underwear section, you basically are entering into a showcasing of David and his junk and Marc’s remarkable design around it the superstar. The collection includes briefs, undergarments, henleys, long underwear, and even a little pajama pants, to make any everyman feel like he is Mr. Beckham. Atlan and his design team created the packaging, advertising, print campaign, window displays, and even the concept and art direction for the Super Bowl commercial for the product.
As you can see above, the look and feel of the collaboration is something very clean, letting Becks’ body point all the attention to the goods: the bodywear products. Each product has the wonderful “David Beckham Bodywear” logo carried over, a fantastic and understated emblem of the collaboration. Below, you’ll find a look at the little catalogue that was made for the line, which you can pick up from the store while purchasing some of the undergarments for yourself or your man. You’ll also get an extra, behind-the-scenes photo at the bottom of the post from our photo shoot of the products, where Ms. Dottie Dog insisted on making a cameo.