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Caliche Rum Launch At Sofitel

Caliche Rum Launch At Sofitel

Last night we attended the very special launch of Caliche Rum, a new top shelf liquor and seemingly the only high-end rum. We unknowingly stepped into the Hollywood looking glass at the event housed in the Sofitel, a hotel we had never been to and a crowd that we were not expecting. The place was bustling with characters, great drinks, and tons of people in the free Caliche fedoras they were handing out: it was a hoot.

Caliche Rum Launch At Sofitel

The rum is the baby of Rande Gerber, nightlife guru of Gerber Group and husband of supermodel Cyndi Crawford. The event thrown last night was at his Sofitel Stone Rose Lounge, which was outfitted to be a little Puerto Rican beachside cabana. The space was the biggest star there, tropical trees lining the walls, rum barrels flipped over for you to rest a glass, dominos at your disposal for playing some games, and–the best part–an outdoor patio with a waterfall lined wall, which worked fantastically with the wind abused patio roof to make it seem like we were taking shelter from a beachside Puerto Rican storm. It was super nice.

The rum being celebrated was everywhere, too. As Spanish versions of songs like Franz Ferdinand’s “The Dark Of The Matinée” and Norah Jones’ “Don’t Know Why” played, shots of rum were being handed out to all partygoers at all times. Large crowds swelled the bars, where rum versions Campari and soda and margaritas were being made alongside classic rum cocktails like mojitos and daiquiris. The drinks very easily proved that, yes, rum is more than just Bacardi and Captain Morgan’s, that this liquor can be top shelf. The rum is light and versatile and can make any non-rum drinker drink rum.

Caliche Rum Launch At Sofitel

Caliche Rum Launch At Sofitel

Drinks aside, the event very easily could have been one of the Vanity Fair parties, celebrities sashaying around, crazy characters everywhere, and–of course–a photo booth: it was borderline absurd. As we walked in, we were greeted by a delightfully sloppy Paz de la Huerta getting a Camel Light lit, her bloat and rat’s nest staring beyond us. Inside, we stood across the bar from a not-as-young, definitely-filled-out Brian McFatden, who was with a bro-friend (Or boyfriend? No idea. We are not a gossip site!) the entire night. A chilled out Wayne Gretzky and Cyndi Crawford sat in a VIP section, getting gourmet caramel popcorn from waitresses, laughing at eating very delicately, like two beautiful beachside chickadees. David Spade was even lurking around, very short in person, with a baseball hat hiding a huge, HUGE mop of hair. It was definitely a scene.

Beyond the real celebrities, there were plenty of party celebrities, AKA characters. They were everywhere! As we stood on the back patio, sipping a cocktail, I placed my drink down to take photos. Some redheaded woman with no pants on came up and paused then went into the area, asking if it was okay to pass in front of me. I said it was fine, as I was through taking a photo. Immediately after, a security person came and told her she couldn’t sit there because it was VIP. She turns to me and then the security guard, pointing in my direction, saying, “He told me I could sit here.” As she walked away, huffing, still carrying on about why she should sit there, me yelling back at her, “Do I look like security? I was taking a photo, dumbass.”

Well, I didn’t actually say that. I thought it. I thought it really, really hard.

Caliche Rum Launch At Sofitel

Another character lurking around was a woman who looked to have clown make-up and a Chanel suit on. She was definitely our favorite look of the night. While at the bar, we were cut off by an incredibly rude older couple who were standing at the side of the bar, trying to cheat their way to drinks. When they were not served, they blatantly slid in front of us and ordered drinks, her pink embroidered dress suit and his grey suit backs to us. At any other place, this behavior would have gotten them still-not-served. However, the kind and easily intimated bartender gave them drinks, forgetting about the cocktails that we been waiting ten minutes for. Oh, well! Old rude people are going to be old and rude to young, not-as-rich (or something) people.

The best people watching was at the photo booth, which was ran by “The Tommy B.” Even though the people managing the photos were a bit silly and supermodel-wannabes working the event were lounging around everywhere like lionesses in trees, waiting for Cyndi to give them tips and a leg up in the industry, they had a great setup: they had four iPads for patrons to share photos from, their lighting situation was perfect, and they had tons of props–bottles, hats, etc.–for people to play with. We watched several people pose very blankly but were most taken by a man and a woman who kept getting their photo taken with all the supermodel girls. This is fine; however, it was most strange because this assumed couple had the man grabbing at nearly every woman around him, in plain sight of his woman/wife/friend/whoever. Perhaps they were not together or they have an open relationship–who knows? Regardless, it was strange and we were weirded out by them.

Caliche Rum Launch At Sofitel

Caliche Rum was a great cause for celebration and hosted a wonderful ~*~CeLeBRiTy~*~ surprise of an evening. Even though we were not photographed by any of the paps and didn’t climb into an Escalade (we, of course, slid into our 2001 Volkswagen New Beetle, cramming three people into the compact car), we did get this wonderful prom photo of us with friends Liz and Cory.

Caliche Rum Launch At Sofitel

What do you think about that, Cyndi? WE CAN MODEL, TOO, YOU KNOW.

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