ReForm School opened the doors to it’s holiday pop-up shop this week, This Time It’s Personal. The shop is situated in the back corner of the Sunset Junction store, and features custom hand-made goodies from local artists. The set up allows visitors to purchase pre-made items or order their own customized gifts: cards, gift tags, return address stamps, even wood-stamp nude prints (my personal favorite).
This Time It’s Personal opened with a bang on Friday night, with a ReForm School opening party filled with tasty vegan treats and spiced apple cider. One plate was filled with chocolate cookies sporting the logo – a little detail that added to the hand-made, and, yes, personal, appeal of the shop. As always, the atmosphere was friendly and inviting, with “Hello, my name is” stickers and pens on the snack table to encourage conversation amongst party-goers.
Every month, ReForm School hosts a series of club meetings: Camera Club, Pen Pal Club and Book Club. For the next two months while This Time It’s Personal is up, they’ll be adding to the schedule with additional workshops lead by the illustrators, card makers and letter pressers with goods in the show. More information on available workshops will be posted online and in the store. I’m hoping to learn to make my own “Goodies from Los Angeles” tags to send to all of my jealous friends back East, where winter isn’t just another flip-flop season.
ReForm School’s last pop-up shop was a collaboration with Sirocco Research Labs, who filled the store with their own handmade clothing, tote bags, and muppet-style puppets. Sirocco and ReForm School hosted a love letter writing afternoon, during which anyone who purchased a $5 DVD of Sirocco’s films received a personal love letter, type-written on the spot by a member of the group. A few Sirocco items still linger, like these hand-made grocery on display above the cigarette dispenser.
ReForm School is located at 3902 Sunset Blvd, conveniently situated in every coffee lover’s paradise between Casbah Café and Intelligentsia.