Last night, Lomography released a cool new product that definitely holds special significance in Hollywood: the LomoKino and LomoKinoscope, the first Lomo movie camera. The camera company has done seemingly everything imaginable with the film and now has pushed the medium to a new, very dramatic level, offering fans of the brand opportunities to make movies themselves.
Hosted at their West Hollywood location, last night the brand opened its doors later than usual, inviting guests in to their red carpet product launch. Dressed like Hollywood (hip) stars and starlets, the Lomo staff welcomed in droves of people eager to see the camera, which was also released internationally yesterday as well.
The store had prepared drinks, a DJ, and a display for the new camera and its friend the LomoKinoscope, which is a viewfinder for your footage. We sat down with shop manager Melissa Chavez to speak about the new product and were super impressed with it. First off, the camera doesn’t require any fancy film or anything beyond what you usually get for a Lomo camera: all you need is 35mm film and you are set to go. The camera cranks away, taking 144 frames (30 – 50 seconds, depending on where you set your speed at), which makes for a nice little movie. As Melissa told us, you can adjust the speed as you like to make longer or shorter things and–of course–pop in another roll of film to make a long(er) movie. The camera also has a close up button to help you focus in on subjects (and can be used while you are filming, too). The viewfinder is a nice supplement for you to see your product after it is done, similar to any other viewfinder. Melissa relayed a cute idea of gifting the camera and viewfinder with a video you made for the recipient. Seems perfectly poised for the holiday season!
The LomoKino is now available online and in stores and is super fun to play with. If you are in town, stop by their West Hollywood or Santa Monica locations to check it out and be sure to ask questions. If you snatch one up, share it with us and post it up on Vimeo, where Lomo has made it easy to sync up your Lomo account with your Vimeo account.