Swedish brand Nudie Jeans have found their newest home in Los Angeles, in a cozy little house near the hustle of Melrose Avenue. They’re calling the location “a hybrid between denim sanctuary, retail space, and wholesale showroom,” which is very apparent from the store’s layout. It also looks like a cross between a woody Scandinavian home and a tiny little California American Craftsman, inviting you to do more than just buy jeans but hang out and–maybe–grab a bratwurst from the grill they have attached to their patio.
You can also tell that they are very serious about their denim as the drafting table sits with chairs ready to examine and explain the nuances of any pair of clothing you grab from a rack. They also are well equipped at this location to build a pair of pants for you, as the store features Nudie’s award winning “Repair: Reuse: Reduce” program, which rehabs old Nudie jeans for sale again.
It’ll be nice to have this brand landing just West of Fairfax and a pinch off of Melrose, as they aren’t directly in the bustle of it all and likely have more parking than anything on the main drag. It also should be noted that this is Nudie’s first US shop, which says a lot about Los Angeles as a city, fashion destination, and location of stylish people. We know we’re honored and stoked to have them here. Be sure to stop by and see them as the store opens today!