In our final share of “things we found in Chinatown,” we have a little place that may be familiar to you guys that we had heard of but had never been to: Ooga Booga. With high recommendations from the girls at The Company, we headed on over to the tiny off-Broadway location to check out what all the talk was about.
Ooga Booga is discreetly located in an alley off of Chung King, above a bakery or two, in an alcove of cool they have created for themselves that is equally as post-modern as it is post-hipster (which pains us to even use as an expression but, hey, its true). The store is the size of a small dorm room that is created into this packed full space of clothes, zines, books, music, and other cool items: it is simultaneously filled to the brim and organized quite easily. You definitely need to speak with them about what to look out for because, surely, you will miss things “just looking.”
We spoke with the people working there about what they’ve been up to and they have plenty of cool things coming up (that they alluded to but couldn’t give specifics about). The store is very homegrown and quite young, even we felt a little too “old” to be there. Ooga Booga also solidifies Chinatown as a new “coolborhood” because they were directing us to multiple other places we should check out, including a video art showcase of a USC grad student happening a few blocks away. Going to Ooga Booga hit the final nail on the head of this strip becoming a new Abbot Kinney or 3rd Street or Sunset Junction in that it is a one stop shop of food, culture, and lifestyle that make this city so great.
Be sure to check out Ooga Booga if you are in Chinatown and look out for their tiny sign outside of their building, directing you upstairs to the retail spot.