Made In L.A. is returning to the Hammer on June 15 and will showcase thirty five emerging and/or under-recognized Los Angeles artists. The show will offer a Public Recognition Award of $25K to an artist that YOU vote on. In order to help you make an educated vote this Summer and get a better sense of all the artists, we’re counting down to Made In L.A. by sharing mini-profiles of each artist.
Marcia Hafif is an octogenarian artist focused on gradation and studying the pigments and composition of painting.
What does this artist make? Hafif is like a scientific designer. Her work is focused on studying color and actively experimenting with color, texture, substances, and technique. This manifests itself in a few ways but mostly in geometrically arranged groups of canvases that are presented in a line or rectangular grid. They are concerned with breaking down color, studying how gray is formed and distilling the ocean down to a singular colors and even creating glowing “true” colors. Her paintings can occasionally be texture studies, juxtapositions of past and present technique, or are concerned with testing out different media. Again: her approach to art is like that of a scientist hoping to break down a form or a designer scrolling through a Photoshop palette.
What makes this artist very L.A.? Hafif often “interprets” local scenes like the aforementioned ocean. That’s really it. She’s from Pomona and is a lifetime Angeleno?
What might this artist bring to Made In L.A.? Definitely a color study—or a study of something. It would be wise if one of her more striking, gradation works were on display. I mean, we also want to see that in person too.