This week has been hot. Many people are surprisingly raising an uproar, surprised that this is happening now, so late in the Summer. For people who have lived in Los Angeles for years, the September heat wave is something expected: it may be warm all year, but—in September—it is hot.
To make heat matters worse, we are in a drought right now. We can share our version of drought tips all we want but sometimes the best way to express how to cope with the heat and the dryness is to visualize the problem—and the solution. Local design studio Italic did exactly that, drawing inspiration from the current climatic drama: they made little online playing cards of drought tips.
Each tip is a little illustrated piece of advice intended to get you thinking in a new way about how you use water. They advise various shower methods and point toward maybe adopting native, less water cumbersome plants. You may already know that you should fix leaky pipes—but did you think of reducing how often you wash your clothes, because most of your clothing may not actually be dirty? Those are the types of advice Italic offers. They also brilliantly present this to you in a hand drawn form. They feel DIY while polished, opting for a minimalism along a contemporary earth tone spectrum.
The effort is one of those personal projects a design group can do that really shows that they have a personality—and point of view. It certainly elevates the group, putting them as peers to fellow friendly design sophisticates Ludlow Kingsley. If you want to look at some nice little drawings or really do need some drought tips, you can catch them over on Italic’s blog.