“Gene’s Liquor” sounds like a reference your mother would make regarding your Uncle Eugene’s drinking habit. Yet, that is probably the exact opposite of what Gene’s actually is: it’s a Los Angeles based collective focusing on retro leaning deep house. The debut release from Laurent (better known as IVVVO) is certainly intoxicating a simple statement of a back-to-basics approach to contemporary dance.
The release—GL001—is just three unnamed songs. The first track has made it’s way out into the world and it’s a song full of rattling attitude based in a basic back beat that last the entire song, framing handclaps, drum cues, knotted bass hits, light cowbell, high hat, and more. The influence of jazz is definitely present from the makeup of the song but it has been funneled through a Detroit vision of early techno. It ultimately lands among new house classicists like Medlar and Andres, which is a very, very good place to be in.
If this is your type of sound, Gene’s Liquor is a new label to bookmark then: they’re going to keep pumping more shit like this out. Moreover, you should also look into Delroy’s other label LA Club Resource. Catch “Untitled 1″ below.