The pretty shop called Lab 3 is a direct result of three market forces (bear with us, this is not an economics treatise) coming together: firstly, the rise of ecommerce (do we still need to use the ‘e’?) and the continuing beautification of downtown Los Angeles. For without both, Lab 3 could not exist. Access to a 24/7 international marketplace, universal currency platforms and all the sociable media type tools now available, combined with enlightened development agencies in the newly imagined #dtla, make Lab 3 a going concern, as opposed to just another cute retail spot.
You’ve embraced the farm to table movement, eating fresh fruits and vegetables in season, grown locally in Southern California. But what about the table itself – surely those hothouse roses shipped in from somewhere far away and encased in plastic wrapping need a re-think? If you’re planning on giving a dinner party and inviting your new eco-conscious movie star (adjacent) friends, you need to know the provenance of your blooms.
So next Sunday, stop by the Hollywood Farmers Market and introduce yourself to Tara Kolla, founder and farmer at Silver Lake Farms. Get swept up in the sheer beauty of the fragrant ranunculus in shades of cream, rose, and Tara’s own special shade dubbed “pink lemonade”. Mix those cuttings with an armful of sweet peas in the colors of vintage English 1940s tea dresses, all muted and gentle on the eye, and add in a generous sprig of Queen Anne’s Lace.
In the 1920s, a plum job in newspapers was to open a foreign bureau. It was considered a role for the brave and the bold. You’d land in a new place, set your typewriter on a make-shift desk, haggle with the phone service, find the nearest coffee house (or hostelry called “The American Bar” by hopeful locals) and start building a underground network of contacts, filing your stories over the wires back home.
A year ago, Doree Shafrir moved almost three thousand miles West to do the modern version of just that. As Executive Editor at Buzzfeed, she left Brooklyn and unpacked her laptop in Los Angeles to start the West coast operation, building contacts, hiring staff. One might argue that L.A is not exactly a foreign bureau for a New York Internet media company. But we know different, right?
Whenever Kattie Kotok, EVP, US Production at the British Film Commission, moves to a new neighborhood, she likes to locate the essentials first. For some people that might be a grocery store or a used bookshop. Kattie loves very elegant stationery, so her first stop when moving to Venice was Urbanic Paper Boutique.
In this town there’s the car that you (actually) drive and the (fantasy) car that you drive in your head. Perhaps your dream vehicle is the 1956 Jaguar XKSS, a sleek built for speed racer? Then you’ll love the Petersen Automobile Museum because Hollywood legend, Steve McQueen’s glorious Jaguar is currently on display.