With all the technology available to us today, the limits of the music video—or any video—as an entertainment devices are extremely limiting. Undoubtedly an excellent medium, these little visual interpretations of songs can sometimes feel without an immediacy or a demand from the audience, leaving them as a one-time, calorie free form of entertainment that you pop into and pop out of. You often watch a music video once or twice, eventually leaving it behind for the easier to consumer song: that’s the nature of the format.
This in mind, artists like The Great Nordic Sword Fights are looking beyond the bitesized and into more productive productions. The opportunity to direct the music video for Groundislava‘s song “The Girl Behind The Glass”: instead of making a little movie, TGNSF made a video game.